Saturday, January 25, 2020
Changes In The NHL :: essays research papers
Changes In The NHL                                         In the past there were more goals, less penalties, and never any talk about an Olympic size rink, all that has changed in the last few years. The NHL has changed since the introduction of, the new crease rule, the enforcement of obstruction, and the request for an Olympic size rink.      The new crease rule is the most controversial rule change that the NHL has ever introduced. There has been less goals since the players have not been allowed to have even a toe in the goal crease when a player scores a goal. The old rule was that players were allowed to be in the crease as long as they don’t interfere with the goalie. The NHL has since made the crease smaller so that there is less chance of a player being in the crease, but that hasn’t changed the fact that players are still in the crease when a player scores a goal. On average there has been at least two goals a night called back since the new crease rule.      The obstruction rule has been one of the best rule changes ever in the NHL. Players are not allowed to interfere with other players if they are going into the play were the puck is. This new rule has cleaned up the game of hockey tremendously. Some of the obstruction calls are, obstruction hooking, obstruction holding, obstruction tripping, so on, and so forth. When the obstruction rule first came into effect there was way more penalties, now the penalties are becoming less.      The request for an Olympic size rink still has not been approved by the NHL. The NHL has talked about upgrading their regular size rink to an Olympic size one. If the NHL comes to an agreement to go to the Olympic size rink, the game would be a lot faster, a lot more open, and there would be many more great set up plays.
Friday, January 17, 2020
Segmenting In PharmaSim
Alyssa Mgmt. 324 10/10/2011SegmentingThere are two different segmentation options we can use to segment our consumers in PharmaSim. The first is demographic segmentation which refers to young singles, young families, mature families, empty nesters, and retired. The second way we segment consumers in PharmaSim is by illness (cold, cough, and allergy). There are other ways to segment consumers in markets such as: geographic segmentation, psychographic segmentation, and behavioral segmentation.Geographic segmentation is based on region and city size, and where potential customers live or work. Psychographic segmentation focuses on lifestyle, personality or needs of prospective customers. Behavioral segmenting is built on observing actions or attitudes, such as: product features, usage rate, and where they buy. Looking at these different ways to segment prospective customers, PharmaSim can use behavioral segmenting to be more sufficient.For example, it could show our prospective customer s’ personal preferences as to what form of medications they are looking for such as: pill, gel capsule, or liquid. Adding behavioral segmentation with the demographic and illness segmentation already found in PharmaSim can help better lead us to specific marketing actions. Table of Segmented Market in 3 Different ways: Analyzing Perception of Allround As of right now Allround’s promote benefits are relieves aches, clears nasal congestion, reduces chest congestion, dries up runny nose, suppresses coughing, and helps you rest.When looking at the perception and brand’s purchased graphs, provided at the end of this report, we see that we are not doing very well with the allergy market or perceived effectiveness of allergy symptoms; however, because Allround isn’t an allergy medication we do not have to worry about how we are perceived in relieving those symptoms. Because we are perceived high effectiveness in fever in all three segments of the market we shoul d promote that in our product as one of the benefits.In the cold segment Allround is doing better than Besthelp in the perception of effectiveness for fever, cough, and chest congestion, but is behind Besthelp in nasal congestion and runny nose. Besthelp is the next highest brand purchased under Allround in the cold market, so Allround may want to decide that the advertising message should be to improve Allround's perceived effectiveness against runny nose or nasal congestion. Summary of the Three SegmentsEach segment (cold, cough, and allergy) have different brand leaders and different products are target marketing different consumers. Each segment has some of the same symptoms; therefore perception of the product (by symptoms) and how we market it is very important. For example, if Allround improves a little on the cough suppressant in their product or advertises it just a little more they may improve percentages in the cough segment. Overall, Allstar is sitting in a pretty good p osition right now with the Allround product.For the cold segment they are the leading brand purchased, and have the most satisfaction. In the cough segment, although they are under Coughcure and End in brands purchased and satisfaction of product, Allround is ahead of Coughcure in brand perception in everything except cough. Because cough and cold are more closely related than allergy, Allstar should stick to trying to improve in the cold and cough market. Allround is not targeted for allergy consumers so it does not have to worry about the allergy segment.
Wednesday, January 8, 2020
The Oxygen Revolution - History of Life on Earth
The atmosphere on early Earth was very different than what we have today. It is thought that the first atmosphere of the Earth was made up of hydrogen and helium, much like the gaseous planets and the Sun. After millions of years of volcanic eruptions and other internal Earth processes, the second atmosphere emerged. This atmosphere was full of greenhouse gases like carbon dioxide, sulfur dioxide, and also contained other types of vapors and gases like water vapor and, to a lesser extent, ammonia and methane. Oxygen-Free This combination of gases was very inhospitable to most forms of life. While there are many theories, such as the Primordial Soup Theory, Hydrothermal Vent Theory, and the Panspermia Theory of how life began on Earth, it is certain that the first organisms to inhabit the Earth did not need oxygen, as there was no free oxygen in the atmosphere. Most scientists agree that the building blocks of life would not have been able to form if there had been oxygen in the atmosphere at that time. Carbon Dioxide However, plants and other autotrophic organisms would thrive in an atmosphere filled with carbon dioxide. Carbon dioxide is one of the main reactants necessary for photosynthesis to occur. With carbon dioxide and water, an autotroph can produce a carbohydrate for energy and oxygen as waste. After many plants evolved on Earth, there was an abundance of oxygen floating freely in the atmosphere. It is hypothesized that no living thing on Earth at that time had a use for oxygen. In fact, the abundance of oxygen was toxic to some autotrophs and they became extinct. Ultraviolet Even though oxygen gas couldnt be used directly by living things, oxygen wasnt all bad for these organisms living during that time. Oxygen gas floated to the top of the atmosphere where it was exposed to ultraviolet rays of the sun. Those UV rays split the diatomic oxygen molecules and helped to create ozone, which is made up of three oxygen atoms covalently bonded to one another. The ozone layer helped block some of the UV rays from reaching Earth. This made it safer for life to colonize on land without being susceptible to those damaging rays. Before the ozone layer formed, life had to stay in the oceans where it was protected from the harsh heat and radiation. First Consumers With a protective layer of ozone to cover them and plenty of oxygen gas to breathe, heterotrophs were able to evolve. The first consumers to appear were simple herbivores that could eat the plants that survived the oxygen laden atmosphere. Since oxygen was so plentiful in these early stages of colonization of land, many of the ancestors of the species we know today grew to enormous sizes. There is evidence that some types of insects grew to be the size of some of the larger types of birds. More heterotrophs could then evolve as there were more food sources. These heterotrophs happened to release carbon dioxide as a waste product of their cellular respiration. The give and take of the autotrophs and heterotrophs were able to keep levels of oxygen and carbon dioxide in the atmosphere steady. This give and take continues today.
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